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What is SEO?

Whether you’re looking to build up your business reputation, increase stagnant or declining sales or merely establish an online presence, SEO is one of the most effective ways to promote your business in today’s day and age. 

A basic breakdown of SEO

In a nutshell, SEO (Search Engine Optimisation) is the practice of increasing both the quality and quantity of user traffic visiting your website through an organic, or unpaid, means. There are a lot of factors that go into good quality SEO practices, but the end-goal for your website, is to attract the right amount of traffic, according to what your business offers.

You can attract all the visitors in the world, but ultimately if your business is selling car parts, but your website traffic is being directed by Google telling them you’re a second-hand car dealer, this is not good quality traffic. This means your website and its SEO practices are in conflict and this is where professional SEO services come in to get your website traffic on the right track.

SEO factors

Whether you’re a small, local business or a large corporation, your presence online is largely established by one thing: SEO. Your business website could look as professional and streamlined as possible with all the bells and whistles you could wish for, but without quality SEO practices, it will linger in cyberspace and remain low in Google’s search rankings.

There are literally hundreds of factors that affect your website’s rankings on Google and a myriad of SEO practices which can be implemented, but what good SEO really boils down to is a few key things:

  • SEO optimized domain name
  • Key word optimized web copy
  • Length of content
  • Duplicated content
  • Link building
  • Image optimization

Once your online presence has been established with top quality SEO practices, it’s just as important to maintain this presence. Google tends to move the ‘goal posts’ on what works, what doesn’t and what gets your website penalised in terms of SEO practices - and this is where professional SEO services come in to help maintain your website’s ranking.

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