In order to establish the ranking of your website, link building is essential. It is somewhat of a fine art, and some professionals may say, the most challenging part of all SEO practices. Despite this, and if done correctly, link building can be one of the most critical and rewarding SEO practices.
Why does your website need links?
The internet depends completely upon the linking of all its individual components and parts – web pages and websites rely on links to form what we know as the internet. Without these links, it would simple all fall apart. Google, the world’s most ubiquitous search engine, uses these links to search the internet for relevant content when you enter a search query. These links can be likened to streets between the billions of web pages on the internet, and by using a sophisticated algorithm, search engines can determine how each page is related to one another, via these important networks of links.
In terms of SEO success, it’s as simple as this: the more trustworthy links you have linking to your site, the more ‘popular’ Google will rank your website. Additionally, search engines not only analyse the popularity of your website through links, but also establish whether your website itself is a trustworthy or ‘spammy’ one.
How to establish a good network of links
This is where SEO professionals come in with the knowledge and the know-how on best practices to establishing a trustworthy linking system to your website. As a general rule, however, it’s wise to build as vast and varied a link profile as possible – guaranteed to bring in the best search engine results. Google is extremely smart and ever evolving, and will soon learn of any non-standard, unnatural or manipulative link building patterns, which can ultimately get your website penalised.
In order to avoid this, these are of the best ways to build a trustworthy linking strategy:
- Get your customers to link to you
- Build a company blog and make it a valuable, informative resource worth linking to
- Create content that inspires sharing and natural linking back to your website
- Try and be newsworthy – earn the attention of your industry associates and media
The above link building strategies are all guaranteed to be handled with expert knowledge by SEO professionals!