In today’s society, there is very little that cannot be achieved on the internet and literally, from the palm of your hand via your mobile phone. As more and more people search for convenient, local businesses, it’s more important than ever that your website has well-established local SEO practices.
What is Local SEO & why is it so important?
Local SEO helps your business to stand out in search engine results. By using local ranking factors such as your business name, business address, phone number and customer reviews, these factors will help your website rise to the top of local search results. Through Local SEO, search engines can provide what is known as geo-targeted search results to consumers, helping to improve their browsing session and make it easier for them to find your business.
How does Local SEO help your business?
- Controls the information online regarding your business
- Optimise results based on how your customers may think about your business
- Will distribute business directory listings across a number of portals
- Increase the number of mentions about your business and website
When consumers do a search for a specific type of business, they may not have a specific name in mind, but are rather searching for the service a business may provide. By using Local SEO and its search tactics, businesses can better position themselves and promote their specific services to local customers, in real time.