On-Site SEO
Save this for the professionals and ensure the technical aspects of your website’s SEO is on-point. Even though you may not be able to physically see these SEO factors, unlike other SEO efforts such as your domain name, page headers, content keywords etc., these technical SEO aspects are still vitally important.
What is On-Site SEO & why is it so important?
On-Site SEO simply refers to SEO work done on your website that doesn’t relate to its content. It basically sets up your website to ensure it has a strong foundation in order to give your content the best chance of ranking well on search engines. On-page, SEO revolves around the HTML and source code that makes up the ‘back-end’ of your website, which Google search bots use to read and establish the functionality of your website.
On-Site SEO is comprised of various important factors, including:
- Your website’s speed & loading time
- IP detection and redirection
- 301 and 302 redirects
- HTTP headers
- JavaScript
- Flash functionality
- A slow website that takes more than 3-4 seconds to load
- Improper use of 301 and 302 redirects
- Header codes that haven’t been optimized and cannot be clearly read by Google
- An unclear and ill-established site code and architecture
- Hiding content in JavaScript, which Google search bots battle to read
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ON-SITE SEO
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