Save this for the professionals and ensure the technical aspects of your website’s SEO is on-point. Even though you may not be able to physically see these SEO factors, unlike other SEO efforts such as your domain name, page headers, content keywords etc., these technical SEO aspects are still vitally important.
What is Technical On-Page SEO & why is it so important?
Technical SEO simple refers to SEO work done on your website that doesn’t relate to its content. It basically sets up your website to ensure it has a strong foundation in order to give your content the best chance of ranking well on search engines. On-page, technical SEO revolves around the HTML and source code that makes up the ‘back-end’ of your website, which Google search bots use to read and establish the functionality of your website.
Technical SEO is comprised of various important factors, including:
- Your website’s speed & loading time
- IP detection and redirection
- 301 and 302 redirects
- HTTP headers
- Flash functionality
In order to avoid penalties from Google, it’s vitally important that your website’s SEO architecture has been set up correctly by SEO professionals. Over recent years and the through the ever evolving capabilities of Google, the search engine has begun to penalise websites and diminish their rankings for some of the following errors in their technical SEO workings:
- A slow website that takes more than 3-4 seconds to load
- Improper use of 301 and 302 redirects
- Header codes which haven’t been optimized and cannot be clearly read by Google
- An unclear and ill-established site code and architecture